Bring more first-time climbers back.

About 2 in 3 first-time climbers never come back for a second visit. The Second-Visit Playbook shows four simple touches that bring more of them back, and how your team can run them in about 15 minutes a week.

• The leak: a quick formula for how many first-timers you're losing, and what it costs.
• The sequence: four touches between a first visit and a membership offer, and why each works.
• The scripts: texts, postcard wording, and a front-desk line you can copy today.
• The weekly routine: how to run it by hand in Rock Gym Pro, Capitan, Redpoint HQ, Approach, or any software.